Associate in Applied Science Degree
Marketing

The curriculum is designed for persons interested in preparing for positions in the dynamic field of marketing.

Career opportunities in marketing are quite extensive and diversified. Career objectives of persons completing this program would be in the areas of advertising, sales, sales promotion, market research, product development, pricing, wholesaling, direct marketing, retailing and merchandising.

Students can choose a basic program of study in marketing or one of the specialized study areas. Students earning an associate in applied science degree in marketing must complete the following required general education courses, required core courses and 21 credit hours of course work from the specialized study areas(1).

Required General Education Courses:(1)
ENG 101 Composition 3
ENG 102 Composition or
ENG 130 Business Writing I or
SPE 101 Fundamentals of Speech Communication 3
Humanities elective 3
MGT 150 Business Math (3 credit hours) or Mathematics elective(2) (3-4 credit hours) 3-4
PSY 101 Introduction to Psychology 3
PSY 245 Industrial/Organizational Psychology 3
Required Core Courses:
ACC 101 Introduction to Financial Accounting 4
ACC 102 Introduction to Managerial Accounting or
ACC 211 Business Law I 3
ECO 200 Introduction to Economics(3) or
ECO 211 Microeconomics 3
CIS 100 Computer Literacy or
CIS 101 Introduction to Computer Information Systems 3
MGT 111 Introduction to Business Organization 3
MGT 270 Principles of Management 3
MKT 245 Principles of Marketing 3
Elective:
MKT 100 Marketing Career Exploration(4) 1
Specialized Study Areas:
Depending on the student's career needs, he/she may choose courses from the following specialized study areas. It is recommended that students pursue one of the following specialized areas and consult with the program coordinator or Student Development faculty member.
Marketing
Any combination of 21 credit hours may be selected from the courses listed below.
MKT 106 Retail Merchandising 3
MKT 140 Principles of Professional Selling 3
MKT 217 Advertising 3
MKT 240 Advanced Sales Skills 3
MKT 246 Business to Business Marketing 3
MKT 247 Consumer Buying Behavior 3
MKT 248 Direct Marketing 3
MKT 250 Retailing 3
MKT 255 Marketing Research 3
MKT 260 International Marketing 3
MKT 280 Marketing Problems 3
MKT 281 Internship in Marketing 3
MKT 285 Topics In Marketing .5-3
MKT 290 Principles of Exporting and Importing 3
Retailing
Required:(5)
FAS 212 Visual Fashion Merchandising or
MKT 110 Retail Store Layout and Imaging 2
MKT 106 Retail Merchandising 3
MKT 120 Customer Service 1
MKT 250 Retailing 3
MKT 251 Retail Merchandise Management 3
Electives: Select at least 9 credit hours from the following:(5)
MGT 154 Small Business Management 3
MGT 160 Principles of Supervision 3
MKT 140 Principles of Professional Selling 3
MKT 217 Advertising 3
MKT 247 Consumer Buying Behavior 3
MKT 248 Direct Marketing 3
MKT 281 Internship in Marketing 3
MKT 285 Topics in Marketing .5-3
Sales
Required(5):
MKT 140 Principles of Professional Selling 3
MKT 141 Sales Management 3
MKT 240 Advanced Sales Strategies 3
MKT 247 Consumer Buying Behavior 3
Electives: Select at least 9 credit hours from the following:(5)
MGT 160 Principles of Supervision 3
MKT 106 Retail Merchandising or
MAT 125 Purchasing 3
MKT 120 Customer Service 1
MKT 246 Business to Business Marketing 3
MKT 248 Direct Marketing 3
MKT 281 Internship in Marketing 3
MKT 285 Topics in Marketing .5-3
Marketing Communications
Required(5):
JNM 137 Media Writing 3
JNM 232 Advertising Copywriting and Design or
MKT 217 Advertising 3
MKT 255 Marketing Research 3
Electives: Select at least 12 credit hours from the following:(5)
JNM 136 Broadcast Writing 3
JNM 233 Public Relations Writing and Design 3
JNM 235 Publications Editing and Design 3
MKT 140 Principles of Professional Selling 3
MKT 246 Business to Business Marketing 3
MKT 247 Consumer Buying Behavior 3
MKT 248 Direct Marketing 3
MKT 260 International Marketing 3
MKT 281 Marketing Internship 3
Merchandising of Home Furnishings
Required(6):
IND 103 Furniture History 3
IND 105 Interior Design Theory 1
IND 106 Materials and Sources 3
IND 109 Design and Color Elements for Interiors 3
MKT 106 Retail Merchandising 3
MKT 250 Retailing 3
Electives: Select at least 5 credit hours from the following:
FAS 212 Visual Fashion Merchandising 2
IND 101 Basic Interior Design 3
MKT 110 Retail Store Layout and Imaging 2
MKT 120 Customer Service 1
MKT 140 Principles of Professional Selling 3
MKT 247 Consumer Buying Behavior 3
MKT 281 Internship in Marketing 3
MKT 285 Topics in Marketing .5-3

  1. Students are reminded that not all courses are offered each semester. In determining course selection, the student should consult with a Student Development faculty member or program coordinator.
  2. Mathematics elective: MTH 080, MTH 086, MTH 087, MTH 103, MTH 124, MTH 134, MTH 165. Meet with Student Development faculty member or program coordinator for appropriate course.
  3. Meet with Student Development faculty member or program coordinator for appropriate ACC, CIS or ECO course.
  4. MKT 100 is a recommended one-hour elective for students interested in exploring careers in marketing.
  5. Students must satisfy the prerequisites for each course selected except for FAS 212 ( a waiver has been granted for Marketing students.)
  6. The Merchandising of Home Furnishings specialization does not prepare the student to become an interior designer. Please see information on the two-year Interior Design program.