The Philadelphia Inquirer, November 6, 1998

Plentiful gains seen from GOP

 

The publicity for the city may be priceless. The visitors' spending could reach $300 million.

By Howard Goodman
INQUIRER STAFF WRITER

When the elephants thunder into Philadelphia in 2000, the vibrations are expected to shake an incredibly bountiful money tree, showering dollars all over the region.
The economic impact of the Republican National Convention will almost certainly exceed $125 million in direct spending on hotel rooms, meals and the like, along with at least $175 million in spinoff benefits (emphasis added), David L. Cohen said yesterday. Cohen, Mayor Rendell's former chief of staff, is cochairman of Philadelphia 2000, the committee formed to woo a political convention.
The estimate is based on a Federal Reserve Board study of the economic blessings felt in Chicago from the 1996 Democratic convention, with a little extra figured in for four years' worth of inflation, Cohen said.
"There is no convention you can host that has a greater economic impact than a national political convention," he said. "Most people agree the only thing you can host that has a greater economic impact is the Olympics."
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In San Diego, where the Republicans last met, business leaders still bask in the 1996 convention's glow. "We look at the convention as a weeklong television commercial for your city as a destination," Salvatore Giametta, a spokesman for the San Diego Convention and Visitors Bureau, said in an interview this summer.

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According to the Greater San Diego Area Chamber of Commerce, the four-day convention attracted 30,000 visitors who spent $26 million on hotel rooms. But there has been no follow-up study to show the convention's broader effect on the San Diego economy.
Despite the lack of data, San Diego "absolutely" would host a convention again, Giametta said. "We think it was good for the tourism industry without a doubt."
Brian Ford, an accountant for Philadelphia 2000, said that insisting on a study to prove that Philadelphia will benefit mightily from the GOP meeting "is like saying you need a study to show that a car works."

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