Unit 1: Economics and Globalization

Lesson 3c: Market Equilibrium and Efficiency
(So what happens to Price and Quantity?)

Key Problems

 

Beef and Chicken

Almonds

McDonald's


Click on the links above to learn how to use a supply and demand graph to show why prices and quantities change. The exam 1 extra credit question will be similar to these problems.  

Use the four-step process to explain what happens to PRICE (P) and QUANTITY (Q) of the following goods using the information provided in the short news articles below.

Four Step Process

1. Which determinant has changed?
2. Will it affect Supply (S) or Demand (D)?
3. Will S or D increase or decrease?
4. GRAPH IT and show what happens to P and Q.

Non--Price Determinants of Demand (PPINT)

Pe -- expected price
Pog -- price of other goods (subs and Complw)
I - income (normal and inferior goods)
N -- number of POTENTIAL consumers
T -- tastes and preferences

Non-Price Determinants of Supply (PPPTTN)

Pe -- expected price
Pog -- price of other goods PRODUCED. BY THE SAME FIRM
Pres -- price of resources
T - technology of production
T -- taxes and subsidies
N -- number of sellers


Product: Beef. What happens to P and Q? Circle and label determinants. Show effects on a graph.

http://www.bloomberg.com/news/articles/2014-11-18/us-beef-supply-will-fall-again-in-2015-chicken-demand-will-rise

"Domestic beef production has been waning [decreasing] for years because of rising feed and energy prices. A drought in 2012 caused feed prices to spike and, in response, farmers thinned their herds."

 

Product: Chicken. What happens to P and Q? Circle and label determinants. Show effects on a graph.

http://www.bloomberg.com/news/articles/2014-11-18/us-beef-supply-will-fall-again-in-2015-chicken-demand-will-rise

"It's been an expensive year to eat beef, and 2015 doesn't look any cheaper. . . . Consumers have traded down to less expensive meats such as chicken."

 

Product: Almonds. What happens to P and Q? Circle and label determinants. Show effects on a graph.

http://www.cnbc.com/2016/08/29/california-almond-harvest-may-break-records-despite-drought.html

"With the drought easing in parts of California, this year's almond harvest is shaping up to be a record haul …. Consumers have already taken an interest in almond products because of their 'heart health' benefits."

 

Product: McDonald's meals. What happens to P and Q? Circle and label determinants. Show effects on a graph.

http://www.bloomberg.com/news/articles/2014-10-20/mcdonald-s-costly-burgers-send-diners-to-fancier-rivals

"Mike Hiner used to take his grandsons to McDonald's when they wanted a treat. With higher wage and food costs pushing up prices at the Golden Arches, he's increasingly taking them to IHOP, Denny's and Chili's instead . . . . The chain's diminishing appeal among budget diners -- coupled with rising meat costs -- are projected to take a bite out of third-quarter earnings due to be reported tomorrow."

 

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Lesson 3c