Since its founding, Harper College has enjoyed a growing reputation for high quality. Maintaining that reputation takes some attention to the way we present ourselves to audiences within and outside our institution. In all of our communications, we must work to convey an image of quality, consistency and excellence.
This manual was designed to assist you in preparing Harper College materials for publication or distribution. The following brand standards will help you build the Harper College image and enhance its reputation.
The manual contains specific instructions, guidelines and examples of the approved Harper College logo, typography, colors, stationery and the standards for their use. It also includes guidelines for the Harper College seal and other approved logo types, such as the Harper College Hawks logotype. The proper use of brand standards as set forth in this manual is integral to the College's brand, image and reputation.