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OPTION 1: BUSINESS ADMINISTRATION DEGREE - E-MARKETING

Program Overview

This 61 credit-hour program is designed to assist students in a wide variety of business occupations. The curriculum is structured to meet the needs of individuals interested in gaining or improving business knowledge and management skills. The program develops abilities that will help organize, coordinate and evaluate the functions of a marketing department or branch of an organization in either an industrial or administrative management capacity. This degree also provides the fundamental management skills needed by the successful owner-manager of a business.

This sequenced degree plan is one of six options that students may pursue to earn the Business Administration Associate in Applied Science (AAS) degree. While there are multiple specializations, this particular degree can be awarded only once.

Program Requirements

FIRST SEMESTER:

Number Course Title Credits Category
ENG 101 3 AAS General Education

Description: Emphasizes the writing of expository prose. Introduction to the critical reading of nonfiction prose. IAI C1 900

Prerequisite: ENG 100 with a grade of C or better. Other placement options. ENG_Placement_Grid.pdf ESL students need one of the following options: ESL 073 and ESL 074 with grades of B or better; ESL 073 and ESL 086 with grades of B or better; ESL 073 and ESL 099 with grades of B or better; ESL 073 with required writing placement test score; or ESL 074 with required reading placement test score.

Class Schedule:  Fall 2019 | Spring 2020

MGT 150 or

Description: Introduces arithmetic as a tool of business. Topics include fractions, decimals and percentages, computations of interest, bank discounts, depreciation, commissions, compound interest, payrolls and taxes and graph and chart design. Students must score satisfactorily on a mathematics placement test prior to registering for this course.

Prerequisite: Placement options. Math_Placement_Grid.pdf

Class Schedule:  Fall 2019 | Spring 2020

Math Competency1 3 AAS General Education
MGT 154 3 Program Requirement

Description: Investigates positives and negatives of entrepreneurship and the process of concept to new venture. Analyzes typical venture errors and focuses on strategic management. Evaluates business ownership and franchising, pricing strategies, financing, location selection and human capital management. Discovers personal leadership traits. Assesses the personal entrepreneurial mindset.

Class Schedule:  Fall 2019 | Spring 2020

MKT 180 3 Program Requirement

Description: Introduces the fundamental skills needed to develop Web-appropriate written content that can be leveraged for strategic marketing purposes on multiple digital platforms. Evaluates platform requirements and explains the nuances of multimedia writing. Presents techniques to identify success metrics, assess and report content performance and make data-driven recommendations. Recommended preparation: ENG 101 or placement options into ENG 101. ENG_Placement_Grid.pdf

Class Schedule:  Fall 2019 | Spring 2020

PSY 101 3 AAS General Education

Description: Investigates human and animal behavior with emphasis on the scientific nature of contemporary and classic psychological investigation. Emphasizes psychological theories, principles, and research applications. Introduces the divisions of the American Psychological Association. References biological processes, sensation, perception, learning, memory, thinking, emotional life, mental disorders, intelligence, aptitude, personality, development, daily life and everyday problems. IAI S6 900

Prerequisite: Placement into ENG 101 ENG_Placement_Grid.pdf

Class Schedule:  Fall 2019 | Spring 2020

SECOND SEMESTER:

Number Course Title Credits Category
ACC 101 4 Program Requirement

Description: Presents accounting as an information system that produces summary financial statements primarily for users external to a business. Emphasizes the reporting of the effect of transactions and other economic events on the financial condition and operating results of a business. Topics include: basic accounting concepts, financial statements, accrual and cash basis, the accounting cycle, monetary assets, inventories, fixed assets, current and long-term liabilities, and owner’s equity. The course assumes a corporate form of organization. NOTE: High school algebra is recommended. IAI BUS 903

Class Schedule:  Fall 2019 | Spring 2020

CIS 100 or

Description: Provides students with an introduction to computers in society and digital literacy. Includes computer hardware and operating systems, word processing, spreadsheets, presentation software, networking, Internet usage, communication and collaboration, computer safety and ethics. This course is not intended for computer information system majors.

Class Schedule:  Fall 2019 | Spring 2020

CIS 101 3 Program Requirement

Description: Provides students with an introduction to computer and information systems used in business environments. Includes computer hardware and operating systems, word processing, spreadsheets, presentation software, database management software, networking and Internet, information systems, programming concepts, and computer security and ethics. IAI BUS 902

Class Schedule:  Fall 2019 | Spring 2020

Humanities2 3 AAS General Education
MKT 217 3 Program Requirement

Description: Purposes of advertising, how advertisements are prepared and delivered in media, and how effectiveness of advertising is measured and evaluated in relation to the selling and marketing process. IAI MC 912

Class Schedule:  Fall 2019 | Spring 2020

MKT 245 3 Program Requirement

Description: Focuses on marketing activities that will cover product planning, pricing strategies and promotional efforts including advertising, selling and sales promotions and distribution channel effectiveness.

Class Schedule:  Fall 2019 | Spring 2020

THIRD SEMESTER:

Number Course Title Credits Category
ACC 102 3 Program Requirement

Description: Presents accounting as a system of producing information for internal management use in a business. Emphasis is on the identification, accumulation and interpretation of information for planning, controlling and evaluating the performance of the separate components of a business. Topics include: theory and application of product costing, operational control, cost allocation, performance evaluation for manufacturing and service organizations, standard costing, job order and process costing, budgeting, JIT inventory control, decentralized operations, differential analysis, capital investment analysis and financial statement analysis. IAI BUS 904

Prerequisite: ACC 101 with a grade of C or better.

Class Schedule:  Fall 2019 | Spring 2020

ECO 200 + 3 AAS General Education

Description: Covers descriptive rather than a quantitative approach to the study of economics. Major topics cover economic history, the elements of macroeconomics, microeconomics and a comparative look at other economic systems. Specifically designed for students in career-vocational curricula. IAI S3 900

Prerequisite: Placement into ENG 101. ENG_Placement_Grid.pdf

Class Schedule:  Fall 2019 | Spring 2020

MGT 165 + 3 Program Requirement

Description: Provides concepts, principles and practices of the international business environment. Includes the nature of international business; international organizations and monetary systems; comparative management techniques, and environmental business factors. Focuses on international organizational functioning to help the student gain a diversity of views.

Prerequisite: MGT 111 or MGT 154 with a grade of C or better.

Class Schedule:  Fall 2019 | Spring 2020

MGT 270 3 Program Requirement

Description: Presents the theory and major functions of management and describes the role of the manager. Major concepts in organization are developed along with an understanding of the decision-making process and consideration of the human factor in management.

Prerequisite: MGT 111 or MGT 154 with a grade of C or better.

Class Schedule:  Fall 2019 | Spring 2020

MKT 247 3 Program Requirement

Description: Reviews and analyzes areas of consumer and organizational buying behavior that guide marketing management decisions. The focus of the course will be directed toward the application of concepts on buying behavior to specific functional areas of marketing management in both the industrial and consumer markets.

Class Schedule:  Fall 2019 | Spring 2020

FOURTH SEMESTER:

Number Course Title Credits Category
ACC 211 3 Program Requirement

Description: Presents the history of the source of law, civil and criminal wrongs, law of contracts, agency, employment, property, and related topics. Problems and case materials are used. (NOTE: Transfer students should check with the school they will be transferring to regarding the transferability of this course.)

Class Schedule:  Fall 2019 | Spring 2020

MCM 233 3 Program Requirement

Description: Explores the history, theory, practice and role of public relations in government, corporate, non-profit, and private organizations. Introduces students to the business and creative aspects of public relations, as well as the complexities of issue management. Students will prepare original public relations campaigns for print, broadcast and electronic media. Familiarizes the student with computer software for desktop publishing. Recommended preparation: computer design experience. IAI MC 913

Class Schedule:  Fall 2019 | Spring 2020

MGT 218 3 Program Requirement

Description: Introduces fundamental principles of finance and fiscal management. Students will review financial theories and examine cash-flow projections, asset valuation, capital expenditure and investment opportunities, financial planning, and decision-making processes, and the structure of business markets.

Prerequisite: ACC 101 and either MGT 111 or MGT 154 with grades of C or better.

Class Schedule:  Fall 2019 | Spring 2020

MKT 252 3 Program Requirement

Description: Presents techniques on how to design, maintain, and market effective digital storefronts. Focuses on communicating, selling, and providing content to Web-based stores and other Internet businesses.

Class Schedule:  Fall 2019 | Spring 2020

WEB 110 3 Program Requirement

Description: Introduces the fundamental skills and knowledge needed to use the Internet and build basic web pages. Students will learn and understand introductory functions of the web, Internet communications, and project management concepts. Social networking tools and the use of multimedia on the web will be explored. Industry career opportunities will be discussed.

Class Schedule:  Fall 2019 | Spring 2020

1 - The mathematics requirement for this degree can be met with Math Competency. See Math Competency options for information. Students who utilize Math Competency to meet the mathematics requirement must complete an additional three credit-hour elective. See full list of AAS General Education Electives.

2 - PHI 150 (Business Ethics) is recommended.

+ - This course meets the World Cultures and Diversity graduation requirement.

Program Learning Outcomes

  • Communicate persuasively and concisely, (orally, in writing, and presentation), using the language of business.
  • Evaluate major business functions and related technologies domestically and globally.
  • Explain and use quantitative tools in accounting, finance and economics.
  • Demonstrate soft skills: emotional intelligence, entrepreneurial mindset, leadership and teamwork.
  • Practice social consciousness and responsibility.
  • Explore a business career direction.
  • Use the internet to research marketing mix info to make business decisions.
  • Create marketing campaigns in various digital platforms with an emphasis on social media.
  • Examine analytics and metrics of digital marketing.
Last Updated: 11/6/19