This 21 credit-hour certificate program is designed to provide in-service and pre-service training and development for professional sales and sales management personnel representing manufacturers, service marketers, wholesalers and retailers. Through the selection of courses, this program can satisfy both the career needs of individuals seeking to develop and expand their selling and account servicing skills and individuals preparing for sales management responsibilities. This certificate program would be especially appropriate for individuals who are entering the professional field without a formal sales or marketing education.
To achieve an individualized program designed to complement the student's industrial and educational background, the selection of electives should be made in consultation with the coordinator.
The Associate in Applied Science in Business Administration includes a specialized study area for Social Commerce and Sales. Please refer to Business Administration in this section of the catalog if you are interested in pursuing a degree in this discipline.
| Number | Course Title | Credits |
|---|---|---|
| ENT 154 | Entrepreneurship or | |
|
Description: Investigates positives and negatives of entrepreneurship and the process of concept to new venture. Analyzes typical venture errors and focuses on strategic management. Evaluates business ownership and franchising, pricing strategies, financing, location selection and human capital management. Discovers personal leadership traits. Assesses the personal entrepreneurial mindset. Class Schedule: Spring 2024 |
||
| MGT 111 | Introduction to Business Organization | 3 |
|
Description: Introduces the nature of business and the environment in which it operates. Forms of business ownership, introduction to operative and facilitating facets of business operation, management, marketing, accounting, statistics, business law, finance, investments, insurance and labor-management relations. Class Schedule: Spring 2024 |
||
| MKT 140 | Principles of Professional Selling | 3 |
|
Description: Focuses upon the principal factors of successful selling of goods or ideas. Examines buying motives, sales psychology, customer approach and sales techniques. Class Schedule: Spring 2024 |
||
| MKT 145 | Identify and Evaluate Prospective Customers | 3 |
|
Description: Focuses on how to source, identify and evaluate prospective customers and consumers. Identifies the uses various tools and techniques to distinguish and assess likely sources for new customers and convert customers into buyers to beat the competition. Class Schedule: Spring 2024 |
||
| MKT 180 | Strategic Communication for A Digital World | 3 |
|
Description: Introduces the fundamental skills needed to develop Web-appropriate written content that can be leveraged for strategic marketing purposes on multiple digital platforms. Evaluates platform requirements and explains the nuances of multimedia writing. Presents techniques to identify success metrics, assess and report content performance and make data-driven recommendations. Recommended: ENG 101 or placement options into ENG 101: english-placement-grid.php Class Schedule: Spring 2024 |
||
| MKT 242 | Creating A Competitive Advantage | 3 |
|
Description: Emphasizes the principles, components and processes of marketing and sales for creating and sustaining a competitive advantage to consistently beat the competition. Identifies and evaluates how to develop and retain a competitive advantage in the rapidly changing business environment. Class Schedule: Spring 2024 |
||
| MKT 243 | Social Commerce and Sales | 3 |
|
Description: Provides an introduction to social commerce and how to use the major social platforms on a smartphone to market and increase sales. Reviews sales initiatives including programs and alerts to increase sales with targeted customers. Explains the importance of using reward programs in social commerce to increase sales, referrals and customer loyalty. Class Schedule: Spring 2024 |
||
| Number | Course Title | Credits |
|---|---|---|
| ACC 211 | Business Law I | 3 |
|
Description: Presents the history of the source of law, civil and criminal wrongs, law of contracts, agency, employment, property, and related topics. Problems and case materials are used. (NOTE: Transfer students should check with the school they will be transferring to regarding the transferability of this course.) Class Schedule: Spring 2024 |
||
| MKT 217 | Advertising | 3 |
|
Description: Purposes of advertising, how advertisements are prepared and delivered in media, and how effectiveness of advertising is measured and evaluated in relation to the selling and marketing process. IAI MC 912 Class Schedule: Spring 2024 |
||
| MKT 247 | Consumer Buying Behavior | 3 |
|
Description: Reviews and analyzes areas of consumer and organizational buying behavior that guide marketing management decisions. The focus of the course will be directed toward the application of concepts on buying behavior to specific functional areas of marketing management in both the industrial and consumer markets. Class Schedule: Spring 2024 |
||
| MKT 252 | Internet Marketing | 3 |
|
Description: Presents techniques on how to design, maintain, and market effective digital storefronts. Focuses on communicating, selling, and providing content to Web-based stores and other Internet businesses. Class Schedule: Spring 2024 |
||
