Video Marketing

Use video wherever you can to attract and hold your audience.

This certificate is not offered for Spring 2015.

If a picture is 1,000 words, how valuable are pictures delivered 20 or more times per second in getting your marketing messages across? Digitization has made it possible for anyone to produce and distribute movies. Shoppers who view product videos are 144% more likely to add the product to their cart according to one study. Video with good search engine optimization (SEO) has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video activates emotion "triggers" that plain text doesn’t. Discover the power of video and how to reach and capture your audience.

Register for this certificate program, LRN 5900, by phone at 847.925.6300 and earn a discount compared with registering for the two required courses individually.

Read more about the online courses and instructors.


  • Video Marketing, LRN 5901
  • YouTube for Business, LRN 5902


Basic Internet and Microsoft Office skills.


This certificate is not offered for Spring 2015.