Marketing Services provides strategic direction for all of Harper's communication efforts.
This office is a steward of the Harper brand identity and manages the content of the College's official print publications, the main web site and key social media sites.
Marketing specialists strategize for all media - print publications, news, web, social media and video. They help you determine the best methods to meet your goals, stay within your budget and align with Harper's editorial style and graphic standards.
Editorial Style Guide
Harper's editorial style is used for consistency in College presentations.
Additional important notes:
- All marketing materials must include this statement (updated 8/3/21): Harper College is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, gender-related identity, age, marital status, disability, public assistance status, veteran status or sexual orientation.
- For event invitations, please include the following statement: To request disability accommodation, email email@example.com or call 847.925.6266 at least two weeks in advance of the event date.
Guidelines and examples of the approved Harper College logo, typography, colors, stationery and the standards for their use.
Graphic designers work closely with you and your marketing specialist to ensure that your project aligns with your vision, and adheres to the Harper College Brand Standards.
Mail Center staff collects and distributes campus and U.S. Post Office mail to the Palatine campus, the Harper Professional Center (HPC), Illinois Employment and Training Center (IETC), and the Northeast Center (NEC).
Please utilize the expertise of this office to ensure your mailings are cost efficient and meet U.S. Post Office regulations and/or non-profit restrictions. Learn more about Mail Center services.
All faculty, staff and trustee permanent name badges are designed to adhere to Harper College and Harper College Foundation Brand Standards. No order will be printed until you approve a name badge proof provided by vendor via email. Please allow two weeks to receive your badge after approving badge proof.
Steps to order a name badge:
- Email vendor representative Sue MacDonald at: firstname.lastname@example.org
Note in subject line: “Harper Name Badge” or “Harper Foundation Name Badge”
- Provide the following information in body of the email:
a) name(s) and title (optional) to be printed on badge(s)
b) your billing contact name, department to be billed, phone number contact information. (To make sure that the invoice and badges are sent direct to you.)
- Receive proof and estimated shipping cost/options from vendor via email. Review proof. Approve or provide edits to vendor via email.
- Complete Purchase Requisition. Each badge costs $12.50. Shipping varies based on number
of badges ordered and method of shipping.
For the most efficient service, branded promotional materials (e.g. pens, give-away items, t-shirts, etc.) may be purchased directly from selected vendors who understand the College’s graphic standards.
To ensure promo products meet Brand Standards, Marketing Services will have final review and approval of all promotional items purchased by the College. Final proof must be submitted to Marketing Services (email@example.com) by the vendor prior to printing.
Steps to order promotional items:
- Choose an item from a vendor listed below.
- Confirm pricing with vendor. You may secure pricing/options from more than one vendor.
a) You or the vendor may download a Harper logo that meets our graphic standards. If you are ordering plastic bags, custom artwork has already been designed for you and can be downloaded from the graphic standards web page.
b) If you need custom artwork, please select your product, confirm pricing, confirm vendor directions for submitting the artwork (including art size, file type and number of colors available, etc.) with the vendor. Please complete a Marketing Project Request form and provide all the above information/directions in the request. Marketing Services will provide you with the artwork meeting vendor specifications. You provide final artwork to the vendor.
Complete Purchase Requisition for your order and request that your name and department is shown on the invoice.
Mandatory Vendor Instructions and Service Capabilities
Provide online product search and purchasing capabilities.
Meet with the College’s Creative Manager to: a) review College Brand Standards b) review proofing process c) supply three imprinted samples. d) provide three customer references with contact information. Schedule meeting with Sandie Minich via email at firstname.lastname@example.org
Invoice, noting individual Harper College contact/department on invoice.
Provide digital proof to the College’s Creative Manager for approval prior to production of all items.
Official College photography is facilitated through this office. Completed assignments become part of the Harper College image archive, which is managed by Marketing Services. Older/historical images are archived by the Harper College Library.
Model Release Form
It is advisable to obtain a written release from any individual that would be recognized in a photograph or video. If the individual is a minor, parental or guardian consent is required.
Public Photo Gallery
A collection of authorized photos are available for no charge. These photos may not be used for commercial purposes without the permission of Harper College.
You may have an opportunity to represent Harper College at national conferences and professional organizations. If they request a statement summarizing Harper College please consider one of the following overview statements.
Short - 38 words
Harper College enriches its diverse communities by providing quality, affordable and accessible education. The College serves more than 40,000 students annually on its 200-acre campus in Chicago’s Northwest suburbs, and offers 40-plus degree programs and more than 100 career certificates. All of Harper College’s efforts are grounded in increasing the number of students who complete credentials, or finish. This simple yet powerful theme is critical to our community’s and nation’s success.
Medium - 71 words
Harper College is one of the nation’s premier community colleges and one of the largest, serving more than 40,000 students annually in Chicago’s northwest suburbs. The College’s academic programs prepare students for rewarding careers and for transfer to four-year universities. Harper offers associate degree and certification programs, advanced career programs, workforce training, professional development, continuing education classes, accelerated degree options for adults and developmental education programs. For more information, visit harpercollege.edu or call 847.925.6000.
Long - 164 words
Harper College is one of the nation’s premier community colleges and one of the largest, serving more than 40,000 students annually in Chicago’s northwest suburbs. The College’s academic programs prepare students for rewarding careers and for transfer to four-year universities. Harper offers associate degree and certification programs, advanced career programs, workforce training, professional development, continuing education classes, accelerated degree options for adults and developmental education programs. Under President Dr. Ken Ender, Harper has become a national leader in student success by increasing graduation, transfer and certificate completion rates, aligning the College's curriculum with high schools, training students for new economy jobs and implementing new accountability and transparency standards. Since 2009, Harper has experienced record graduation rates and a dramatic increase in the number of students who come to Harper college-ready. The College has also formed new alliances with businesses and manufacturers to fill the shortage of skilled workers in key industries in the Chicago area. For more information, visit harpercollege.edu or call 847.925.6000.
Publishing Services provides on-campus printing as well as offering pre-printed Harper College items.
- Building S, Room S135, call 847.925.6514.
- Avanté, Room Y128, call 847.925.6000 ext. 2112.
- Submit a print request through Publishing Services WebDesk.
- Use the Template System to create your own branded marketing materials.
Sample pre-printed Harper College folder available for purchase.
Translation services are available for departments wishing to communicate in languages other than English through a certified translation company that has been vetted by Marketing Services.
If you wish to have text, copy or multimedia audio translated, your department will be given a cost estimate for approval. Once you approve budget and provide an account, a Marketing Specialist will work with the vendor to complete the translation.
Marketing Services manages the Harper College web site, harpercollege.edu, using a content management system (CMS). The site is designed for usability, is optimized for search engines, and is continually monitored for compliance with Section 508 accessibility standards.
- To submit content or request an update to a page on harpercollege.edu, please submit a Web Request form.
- To submit an event to the Harper College calendar, visit events.harpercollege.edu and click on "Submit an Event," then fill out the event information form. For detailed instructions on how to submit your event to the calendar, visit Harper Calendar User Guide.
- How-to guides and other information is available at harpercollege.edu/webteam.
If you work with an outside vendor to produce any official Harper communication materials it should be approved prior to publishing. Please contact a Marketing Specialist as early as possible in the project process to facilitate a creative review.
Videos are a popular and effective form of communication. Like all promotional materials, videos produced by Harper College faculty and staff must be of the highest quality to properly represent both the College and the brand. All videos must be captioned for accessibility compliance. Please review the multimedia standards here Harper College Multimedia Standards.
Create and Share a Video
Quick Response (QR) codes are 2D bar codes offering scannable access through a smartphone that leads to a URL web address. Scan codes are easy to use and link directly to event RSVPs, Harper apps, Areas of Interest pages, email sign-up pages, career fair info, etc.
Use them on banners, posters, flyers, brochures, digital materials, direct mail, event programs, campus maps, outdoor media, inside elevators and other marketing materials. QR codes add to our marketing tool kit much like other contact information.
Scan Me to learn more about Harper College.
If you have a one-time need for an event or fundraiser, you can use a one-time scan code provider such as QR-Code-Generator.com. For longer term use or for Harper College collateral in development, Marketing Services has secured a single-source provider account which has reporting analytics.
Here are guidelines that will help you make sure your QR code performs correctly and meets Harper College brand standards:
- Scan code must have an active, live link that directs user to a Harper College webpage.
- For best results, your code art file must be either EPS or JPEG format. A vector file (EPS) is preferred. A JPEG file must be hi-res (high resolution). NOTE: A PNG file is not acceptable for printed materials. Low resolution QR codes often cause issues since they scan sporadically or do not read properly thus defeating your purpose.
- Colors: A high contrast will get the best results. Use black or Harper Official Blue
a. Limit background colors such as yellow or other pastel colors. This may result in scanning errors.
- Spacing: To ensure readability, you should maintain 1/8” clear space around the scan code.
- Size: Scan code must be minimum size of 1.25 inch.
a. Do not stretch, distort or disproportionately adjust the art file of the scan code image; this may negatively affect the scan.
- Be sure to do a test on your scan code with a smartphone.
NOTE: If you are requesting a QR code for a new or existing marketing piece, please provide the webpage URL in your Marketing Request or directly to your Marketing Specialist/Project Manager.
Marketing Project Request
Monday through Friday:
8 a.m. to 4:30 p.m.