Like all promotional materials, videos produced by Harper College faculty and staff
must be of the highest quality
to properly represent both the College and the brand. These standards are intended to set minimum production-quality.
Before embarking on a video project, determine whether video is the most efficient and effective way to send a message or solve a problem. Can other communication mediums such as photography or written copy work as well? Do you have the time, the staff, the equipment and the software you need to film, edit and produce a video?
Video is not appropriate for all projects. In addition, video production—planning, filming, editing—can be surprisingly time-consuming and expensive, even for a short video.
If video is the right medium for your marketing project, please submit a Marketing Services Project Request and your Marketing Specialist will contact you to begin planning the project.
Harper College utilizes its You Tube Channel to share stories about campus life, academic programs, arts and events and student successes on a globally accessible medium. Additionally, videos located on the Harper College website are hosted through You Tube to ensure safety in case of fallback and flexibility for multiple devices.
Any video that appears on Harper College’s You Tube Channel must meet the minimum standards outlined on this page.
Captions are required as a companion to Harper College video projects. Captions help deaf, hard-of-hearing and individuals who speak different languages understand what is occurring in the video.