Note that all social media activity is subject to the following rules authored by
the Marketing Services department at Harper College.
Adhere to all applicable manuals, procedures, and handbooks, including the Board Policy Manual and Student Handbook.
Protect confidential and proprietary information.
Do not post confidential or proprietary information about Harper College, students,
employees or alumni. Employees must follow applicable federal requirements such as
those under FERPA and HIPAA. Adhere to all applicable College social media use, acceptable use, privacy and confidentiality
policies.
Respect copyright and fair use.
Be mindful of the copyright and intellectual property rights of others and of the
College. For guidance, consult the Copyright and Fair Use section on the College’s website.
Don’t use Harper College logos for endorsements.
Do not use the Harper College logo or any other College image or iconography on your
social media site. Do not use Harper College’s name to promote a product, cause or
political party or candidate.
Respect College time and property.
College social media accounts, computers and time on the job are reserved for college-related
business as approved by supervisors. For guidelines, consult the Acceptable Use Policy.
Terms of service.
Obey the terms of service of any social media platform employed.
- Example: Facebook profiles must represent a real person.
- Example: Contest terms of service differ for each platform. Some require third-party
applications.
Fundraising.
The Harper College Educational Foundation is the only agency authorized to seek gift support using the College’s name. All
solicitations, by any method, including through any Harper College social media sites,
must be coordinated with and approved by the Harper College Education Foundation through
the Development office.
Photography.
Generally speaking, it is permissible to capture university photographic images of
people in public places performing public activities. For staged photography set-ups
or photos that feature one or more people or students who will be identified, Harper
College staff should obtain signed release forms from the subjects. While photographing, Harper College staff must respect anyone’s
request not to be photographed. If the individual is a minor, parental or guardian
consent is required. If a request is made to stop using a photo/image of a person,
you must abide by that request.
Crisis communication.
If faced with a crisis of safety or concern on your social media site, do not respond.
Take a screen shot and alert the crisis communication team at crisiscomm@harpercollege.edu. If faced with an immediate threat, contact the Harper Campus Police at 847.925.6330.
Advertising.
All digital and social media advertising is coordinated through Harper College Marketing
Services Center. For questions, contact Donna Harwood at dharwood@harpercollege.edu.