Marketing and sales occupations exist in nearly every industry. Companies seek sales professionals who possess the skills and strategic mindset needed to drive growth and contribute to long-term success. Career opportunities in marketing and sales are diverse, spanning industries such as insurance, automotive, manufacturing, technology, and e-commerce. Harper’s Marketing & Sales Management Apprenticeship program equips students with the practical knowledge and applied skills necessary to succeed in sales across a wide range of industries.
The Marketing & Sales Management Apprenticeship is a two-year program. Depending on the employer, courses may be offered in hybrid, online, or in-person formats. Students gain hands-on experience with their employer and are supported by a dedicated workplace mentor and a Harper College coach throughout the program.
Participants who complete the Marketing & Sales Management Apprenticeship earn a Certificate in Customer Success and Sales and may continue their studies to obtain an A.A.S. degree in Business Administration with a concentration in Sales. In addition, apprentices earn a nationally recognized credential from the U.S. Department of Labor, signifying they are fully qualified in their occupation.
Job Functions
A marketing/sales associate or manager is responsible for sales activities and duties, from greeting customers, answering questions, offering assistance, suggesting items, and providing product information. A professional in the field of sales uses strong verbal and persuasive skills to successfully sell a product or service. A well-rounded product knowledge is needed by reading current vendor tags and pamphlets and attending training classes in order to communicate information to the customer. Marketing and sales positions can involve a broad spectrum of duties and activities depending on the product, service and merchandise offered by the company. The apprentice might begin their career in customer service or setting appointments for lead sales representatives before progressing to their own book of business.
Salary Outlook
Please note: The following are NOT a guarantee of salary, just an estimated outlook in this industry.
Job Titles in Marketing and Sales
Documents (PDFs)
For more information about Harper's Fast Track Program, please call us at 847.925.6438 or email us at FTSTUDENT@harpercollege.edu.