eMarketing Certificate
Become an e-commerce pro
Program facts 
- Credit hours: 18
- Stackable to degree: No
- Potential job outcomes: Marketing associate, social media specialist
Develop digital marketing and social media skills with this 18-credit-hour certificate program in e-marketing. This is a great program for individuals interested in seeking entry-level employment in the marketing field, or for people who want to run e-marketing and social media campaigns in their current business.
You’ll take a variety of classes such as business organization, strategic writing for a digital world, Internet marketing, Web foundations, advertising, consumer buyer behavior, Web multimedia and more.
Certificate program requirements
This 18 credit-hour certificate program is designed for those interested in obtaining basic social media and internet marketing skills that can be used in any entry-level marketing position, or for individuals who want to run social media marketing campaigns for their business start-ups.
The Associate in Applied Science in Business Administration includes a specialized study area for eMarketing. Please refer to Business Administration in this section of the catalog if you are interested in pursuing a degree in this discipline.
Required:
While not a program requirement, it is recommended that students complete ENG101 (Composition) or place into ENG101.
| Number | Course Title | Credits |
|---|---|---|
| MGT 111 | Introduction to Business Organization | 3 |
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Description: Introduces the nature of business and the environment in which it operates. Forms of business ownership, introduction to operative and facilitating facets of business operation, management, marketing, accounting, statistics, business law, finance, investments, insurance and labor-management relations. |
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| MKT 180 | Strategic Writing for a Digital World | 3 |
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Description: Introduces the fundamental skills needed to develop Web-appropriate written content that can be leveraged for strategic marketing purposes on multiple digital platforms. Evaluates platform requirements and explains the nuances of multimedia writing. Presents techniques to identify success metrics, assess and report content performance and make data-driven recommendations. Recommended preparation: ENG 101 or placement options into ENG 101. https://www.harpercollege.edu/registration/testing/pdf/ENG_Placement_Grid.pdf |
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| MKT 245 | Principles of Marketing | 3 |
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Description: Focuses on marketing activities that will cover product planning, pricing strategies and promotional efforts including advertising, selling and sales promotions and distribution channel effectiveness. Prerequisite: GRA 120 with a grade of C or better, or MGT 111. |
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| MKT 252 | Internet Marketing | 3 |
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Description: Presents techniques on how to design, maintain, and market effective digital storefronts. Focuses on communicating, selling, and providing content to Web-based stores and other Internet businesses. |
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| WEB 150 | Web Foundations | 3 |
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Description: Introduces the foundational skills needed to create web pages utilizing HyperText Markup Language (HTML) and Cascading Style Sheets (CSS). Topics include Web design best practices, web site hosting, Internet protocols, graphics, media and security. Students utilize the skills learned to create a business-oriented web site project. IAI MC 923 Recommended: WEB 110 or CIS 106 or GRA 101 are strongly recommended courses in preparation prior to WEB 150. |
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Electives: Select three credit hours from the following courses:
| Number | Course Title | Credits |
|---|---|---|
| MGT 154 | Entrepreneurship | 3 |
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Description: Investigates positives and negatives of entrepreneurship and the process of concept to new venture. Analyzes typical venture errors and focuses on strategic management. Evaluates business ownership and franchising, pricing strategies, financing, location selection and human capital management. Discovers personal leadership traits. Assesses the personal entrepreneurial mindset. |
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| MKT 105 | Sports Marketing | 3 |
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Description: Focuses on the strategic marketing process as it is applied to the sports industry. Topics to be investigated include sponsorships, understanding spectators as consumers, and the application of the marketing mix in a sports environment. |
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| MKT 140 | Principles of Professional Selling | 3 |
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Description: Focuses upon the principal factors of successful selling of goods or ideas. Examines buying motives, sales psychology, customer approach and sales techniques. |
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| MKT 217 | Advertising | 3 |
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Description: Purposes of advertising, how advertisements are prepared and delivered in media, and how effectiveness of advertising is measured and evaluated in relation to the selling and marketing process. IAI MC 912 Prerequisite: MGT 111 or consent of instructor. |
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| MKT 247 | Consumer Buying Behavior | 3 |
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Description: Reviews and analyzes areas of consumer and organizational buying behavior that guide marketing management decisions. The focus of the course will be directed toward the application of concepts on buying behavior to specific functional areas of marketing management in both the industrial and consumer markets. |
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| MKT 281 | Internship in Marketing | 3 |
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Description: Provides work experience in a marketing-related field. Credit is given for participation in a supervised work experience wherein an organized training plan will be followed at a College-approved training station. One lecture hour per week for a seminar devoted to issues dealing with preparation for success in a marketing career. Prerequisite: MKT 245 and 3 credit hours in MGT or MKT course work, or consent of program coordinator. |
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| WEB 180 | Web Multimedia | 3 |
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Description: Builds on web foundation skills taught in WEB 150 with a focus on configuring multimedia for the Web, using HyperText Markup Language (HTML), Cascading Style Sheets (CSS) and a currently popular animation tool. Students utilize the skills taught to create a business-oriented web site. Prerequisite: WEB 150 with a grade of C or better. |
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