Retail Merchandising Certificate
Start your career in retail merchandising, sales and store management
- Credit hours: 8
- Stackable to degree: No
- Potential job outcomes: Customer service associate, retail merchandiser, sales associate, store manager
Explore a career in the retail merchandising field with this 18-credit-hour certificate program. Ideal for individuals interested in exploring a career in retail management, this is also a great program for people currently working in the retail industry who are interested in career advancement opportunities.
Take classes in business organization, retail merchandising, business math, principles of professional selling, principles of marketing, fashion basics, Internet marketing, advertising, leadership and more.
Completing this certificate program is a convenient and affordable way to determine whether a career in retail merchandising is right for you. Some students may qualify to graduate debt-free by participating in Harper’s Sales and Retail Management Apprenticeship program.
Certificate program requirements
This 18 credit-hour certificate program is designed for individuals with career interests in the retail management field. It is especially appropriate for those individuals employed in retailing who are seeking skills and knowledge which may prepare them for career advancement.
The Associate in Applied Science in Business Administration includes a specialized study area for Marketing. Please refer to Business Administration in this section of the catalog if you are interested in pursuing a degree in this discipline.
|MGT 111||Introduction to Business Organization||3|
Description: Introduces the nature of business and the environment in which it operates. Forms of business ownership, introduction to operative and facilitating facets of business operation, management, marketing, accounting, statistics, business law, finance, investments, insurance and labor-management relations.
|MGT 150||Business Math||3|
Description: Introduces arithmetic as a tool of business. Topics include fractions, decimals and percentages, computations of interest, bank discounts, depreciation, commissions, compound interest, payrolls and taxes and graph and chart design. Students must score satisfactorily on a mathematics placement test prior to registering for this course.
Prerequisite: Placement options. Math_Placement_Grid.pdf
|MKT 106||Retail Merchandising||3|
Description: Focuses upon the merchandising activities related to hardlines, apparel, and other softline merchandise. Examines the role and qualifications of the buyer and the influence of consumer preference. Includes budgeting by dollars and assortment, pricing strategy, managing assortments, the selection and promotion of merchandise, and the coordinator of merchandising functions and processes.
|MKT 140||Principles of Professional Selling||3|
Description: Focuses upon the principal factors of successful selling of goods or ideas. Examines buying motives, sales psychology, customer approach and sales techniques.
|MKT 245||Principles of Marketing||3|
Description: Focuses on marketing activities that will cover product planning, pricing strategies and promotional efforts including advertising, selling and sales promotions and distribution channel effectiveness.
Electives: Select three credit hours from the following courses:
|FAS 112||Fashion Basics1||3|
Description: Presents fashion merchandise through evaluation of fashion products. Develops awareness of construction, as well as workmanship and design elements, such as fabric, color, silhouette and taste.
Description: Investigates positives and negatives of entrepreneurship and the process of concept to new venture. Analyzes typical venture errors and focuses on strategic management. Evaluates business ownership and franchising, pricing strategies, financing, location selection and human capital management. Discovers personal leadership traits. Assesses the personal entrepreneurial mindset.
Description: Investigates leadership styles and the influences of leadership styles within organizations from start-ups to global corporations. Explores the empirical science and evidence of leadership styles, motivation, communication, conflict resolution, negotiations, creativity and innovation. Examines leadership styles as they relate to culture, diversity and globalization. Evaluates the performance of successful leaders.
Description: Purposes of advertising, how advertisements are prepared and delivered in media, and how effectiveness of advertising is measured and evaluated in relation to the selling and marketing process. IAI MC 912
|MKT 252||Internet Marketing||3|
Description: Presents techniques on how to design, maintain, and market effective digital storefronts. Focuses on communicating, selling, and providing content to Web-based stores and other Internet businesses.
1 - FAS 112 and the required courses in this certificate can be used towards the Fashion Merchandising AAS degree.
Students interested in business may also be interested in:
- Business Administration Sample Transfer Plan
- Business Administration AAS Degree
- Business Management Certificate
- eMarketing Certificate
- Entrepreneurship Certificate
- Financial Management Certificate
- Human Resource Management Certificate
- Insurance Certificate
- Social Commerce and Sales Certificate
- Gainful Employment Disclosure (required by the U.S. Department of Education)
- Harper Career Paths: Marketing