Harper College will be closed Monday, September 1, in observance of Labor Day.
Program facts 
Our fully online program focuses on helping you understand the business target market and how best to reach them, how to use social media as a tool to grow your customer base and how to translate marketing to the new marketing tools. Practice what you have learned with our internship experience class and build your portfolio. Learn marketing techniques that will escalate your career to the next level.
Completing this certificate program is a convenient and affordable way to determine whether a career in marketing is right for you. This program is available in an accelerated Fast Track format, giving you added flexibility, and a great start in Fall. Or join our fully online program that will allow you to honor your commitments and get your education starting this Fall and finish in Spring 2022.
This 16 credit-hour certificate program is designed for those interested in obtaining basic social media and internet marketing skills that can be used in any entry-level marketing position, or for individuals who want to run social media marketing campaigns for their business start-ups.
The Associate in Applied Science in Business Administration includes a specialized study area for Social Media Specialist. Please refer to Business Administration in this section of the catalog if you are interested in pursuing a degree in this discipline.
| Number | Course Title | Credits |
|---|---|---|
| Required | ||
| MCM 150 | Social Media Management and Measurement | 3 |
Description: Focuses on creating, maintaining, measuring and improving social media networks for a variety of industries. Students engage in data-driven decision making to alter or improve social media channels. Lecture Hours: 3 Lab Hours: 0 Contact Hours: 3 Class Schedule: Fall 2025 | ||
| MKT 180 | Strategic Communication for a Digital World | 3 |
Description: Introduces the fundamental skills needed to develop Web-appropriate written content that can be leveraged for strategic marketing purposes on multiple digital platforms. Evaluates platform requirements and explains the nuances of multimedia writing. Presents techniques to identify success metrics, assess and report content performance and make data-driven recommendations. Recommended preparation: ENG 101 or placement equivalency. Click here for English placement information: https://www.harpercollege.edu/testing/english-placement-grid.php Lecture Hours: 3 Lab Hours: N/A Contact Hours: 3 Class Schedule: Fall 2025 | ||
| MKT 245 | Principles of Marketing | 3 |
Description: Focuses on marketing activities that will cover product planning, pricing strategies and promotional efforts including advertising, selling and sales promotions and distribution channel effectiveness. Lecture Hours: 3 Lab Hours: 0 Contact Hours: 3 Class Schedule: Fall 2025 | ||
| MKT 252 | Internet Marketing | 3 |
Description: Presents techniques on how to design, maintain, and market effective digital storefronts. Focuses on communicating, selling and providing content to Web-based stores and other Internet businesses. Lecture Hours: 3 Lab Hours: 0 Contact Hours: 3 Class Schedule: Fall 2025 | ||
| MKT 253 | Artificial Intelligence Marketing | 1 |
Description: Uncovers the foundational principles and advanced applications of AI, gaining proficiency in leveraging cutting-edge technologies to revolutionize marketing practices. Analyzes and deciphers the intricacies of AI-driven consumer behavior analysis, market segmentation, and campaign optimization. Explores ethical considerations inherent in deploying AI for targeted marketing initiatives, fostering a nuanced understanding of responsible AI usage. Engage in hands-on exercises, utilizing machine learning algorithms to craft innovative solutions for contemporary marketing challenges. This course cultivates a comprehensive skill set, empowering professionals to navigate and excel in the evolving landscape of AI-infused marketing strategies. Lecture Hours: 1 Lab Hours: 0 Contact Hours: 1 Class Schedule: Fall 2025 | ||
| or MKT 281 | Internship in Marketing | |
Description: Provides work experience in a social media field. Credit is given for participation in a supervised work experience wherein an organized training plan will be followed at a College-approved training station. This course is repeatable twice for a total of three credit hours. Lecture Hours: 0 Lab Hours: 15 Contact Hours: 15 Class Schedule: Fall 2025 | ||
| Electives | ||
| Select three credit hours from the following courses: | 3 | |
| MCM 233 | Introduction to Public Relations | |
Description: Explores the history, theory, practice and role of public relations in government, corporate, non-profit and private organizations. Introduces students to the business and creative aspects of publics relations, as well as the complexities of issue management. Students will prepare original public relations campaigns for print, broadcast and electronic media. Familiarizes the student with computer software for desktop publishing. IAI MC 913 Recommended Prerequisite: MCM 230 with a grade of C or better, or computer design experience. Lecture Hours: 3 Lab Hours: 0 Contact Hours: 3 Class Schedule: Fall 2025 | ||
| MKT 105 | Sports Marketing | |
Description: Focuses on the strategic marketing process as it is applied to the sports industry. Topics to be investigated include sponsorships, understanding spectators as consumers, and the application of the marketing mix in a sports environment. Lecture Hours: 3 Lab Hours: 0 Contact Hours: 3 Class Schedule: Fall 2025 | ||
| MKT 217 | Advertising | |
Description: Purposes of advertising, how advertisements are prepared and delivered in media, and how effectiveness of advertising is measured and evaluated in relation to the selling and marketing process. IAI MC 912 Lecture Hours: 3 Lab Hours: 0 Contact Hours: 3 Class Schedule: Fall 2025 | ||
| MKT 243 | Social Commerce and Sales | |
Description: Provides an introduction to social commerce and how to use the major social platforms on a smartphone to market and increase sales. Reviews sales initiatives including programs and alerts to increase sales with targeted customers. Explains the importance of using reward programs in social commerce to increase sales, referrals and customer loyalty. Lecture Hours: 3 Lab Hours: 0 Contact Hours: 3 Class Schedule: Fall 2025 | ||
| WEB 110 | Internet Fundamentals | |
Description: Introduces the fundamental skills and knowledge needed to use the Internet and build basic web pages. Teaches introductory functions of the web, Internet communications and project management concepts. Explores social networking tools and the use of multimedia on the web.Discusses industry career opportunities. Lecture Hours: 2 Lab Hours: 2 Contact Hours: 4 Class Schedule: Fall 2025 | ||
| WEB 140 | Mobile Apps | |
Description: Introduces students who are new to coding, to build mobile apps for Apple mobile devices using the language and tools, Swift and Xcode. With MobileMakerEdu, students will build an app, analyze errors in code, and problem solve. Students complete the class with a portfolio of apps and collection of skills that align with a professional workplace. Lecture Hours: 2 Lab Hours: 2 Contact Hours: 4 Class Schedule: Fall 2025 | ||
| Total Hours | 16 | |
Students interested in business may also be interested in:
For more information about marketing courses at Harper, contact Admission Outreach at 847.925.6700, or submit a request information form. You can also apply online.