Harper College will be closed on Monday, September 7, in observance of Labor Day.
Program facts 
Our fully online program focuses on helping you understand the business target market and how best to reach them, how to use social media as a tool to grow your customer base and how to translate marketing to the new marketing tools. Practice what you have learned with our internship experience class and build your portfolio. Learn marketing techniques that will escalate your career to the next level.
Completing this certificate program is a convenient and affordable way to determine whether a career in marketing is right for you. This program is available in an accelerated Fast Track format, giving you added flexibility. Or join our fully online program that will allow you to honor your commitments and get your education.
This 16 credit-hour certificate program is designed for those interested in obtaining basic social media and internet marketing skills that can be used in any entry-level marketing position, or for individuals who want to run social media marketing campaigns for their business start-ups.
The Associate in Applied Science in Business Administration includes a specialized study area for Social Media Specialist. Please refer to Business Administration in this section of the catalog if you are interested in pursuing a degree in this discipline.
| Number | Course Title | Credits |
|---|---|---|
| Required | ||
| MCM 150 | Social Media Management and Measurement | 3 |
| MKT 180 | Strategic Communication for a Digital World | 3 |
| MKT 245 | Principles of Marketing | 3 |
| MKT 252 | Internet Marketing | 3 |
| MKT 253 | Artificial Intelligence Marketing | 1 |
| MKT 281 | Internship in Marketing | |
| Electives | ||
| Select three credit hours from the following courses: | 3 | |
| MCM 233 | Introduction to Public Relations | |
| MKT 105 | Sports Marketing | |
| MKT 217 | Advertising | |
| MKT 243 | Social Commerce and Sales | |
| WEB 110 | Internet Fundamentals | |
| WEB 140 | Mobile Apps | |
| Total Hours | 16 | |
Students interested in business may also be interested in:
For more information about marketing courses at Harper, contact Admission Outreach at 847.925.6700, or submit a request information form. You can also apply online.